We take another example. Suppose you have three ad sets: Middle target audience: those women between the ages of 18 and 22 that I just described Young target group: girls between 15 and 18 who live in Amsterdam-Noord and have already visited your web shop via Facebook Broad target group: between 18 and 25 from Amsterdam-Noord who like the website of your biggest competitor In the old way, you have set a budget for these three target groups per ad set, at ad set level. Does the young target group have a high conversion rate, while the broad target group does not?
Then a lot of money is spent on the broad target group, while this does not yield much at all. On the other hand, you are failing the young target group. You get a relatively large amount of conversion from this, but due to the limitation in the budget you do not get the most out of it. So this is different in the new way. Image of the distribution job function email list of campaign budgets on Facebook. What are the benefits of advertising on Facebook? There are six advantages of this new way of budget allocation. 1. You get more out of your campaigns As you can see in the illustration, you can now get more total conversions with the same total amount. More budget automatically goes to the ad sets that perform best.
The result: on average you pay less for the same results. 2. You save time managing your campaigns You no longer have to adjust the budgets per ad set every time. This happens automatically. Much nicer, because it saves you thinking and, above all, a lot of time. 3. You can manage campaigns more easily There are fewer budgets to keep an eye on. So it is easier to keep an overview. 4. Re-duplicate audiences If an ad set is very similar in audience to another group, that budget can be spent on another ad set.