To improve the driver's user experience and customer engagement, the Volkswagen Country Email List Group created an online game called "Boneo". The game enables drivers to participate in daily tasks and challenges, while competing and cooperating with other members of the VW driver community.
for free car washes, free repairs, and more. The game helps drivers create a community of popular drivers in their area and earn real-world rewards while playing fun games. The game not only engages users, but also intersperses gamification with features to Volkswagen and how to properly maintain and maintain the car.
2. Nike Running
Nike+ is a device created by Nike that uses sensors to measure and record distance and speed of walking or running. In addition to tracking individual workout stats, Nike+ integrates directly with the Nike website. Runs are compiled into graphs and personal bests/goals achieved, etc. One of the best features of the site is the user challenge journey. Nike+ has created many challenges for runners, and users can also create their own challenges to compete with friends.
With over 2 million users worldwide, it's a great motivational tool for runners. Users share their progress and completed challenges via platforms like Facebook or Twitter, making Nike an excellent marketing tool at the same time.
The quality of the interface design will directly affect the user experience. However, many products may directly carry out the handling design when designing the interface, without optimizing the interface according to the characteristics and design goals of their own products. So, what details can designers or product designers pay attention to when designing an interface? Let's take a look at the author's summary!
For many designers, many details are often overlooked in the process of designing the interface, such as the typesetting of cards, the typesetting of text, the feedback of various states, etc., especially the designers who have just entered the industry are often direct when creating pages. Transferring the pages of competing products to your own products will theoretically not make your own pages go wrong.